Based in Los Angeles, I am a growth and results-driven Creative, UI/UX and E-Comm Executive with more than 12 years of success in strategy, design, marketing, and fostering awesome talent and teams.
Thriving in early-stage start-up environments, I have a proven track record of building rapidly scaling organizations, advancing empathetic user experiences, delivering aspirational creative and strategically establishing brands in parallel with explosive revenue growth.
Capabilities
business strategy
data & analytics
digital marketing
social media
magento & shopify
Hi-Growth Startups
Brand Development
ui/ux & Product
Creative Direction
Fashion photography
Pre+Post Production
Graphics & packaginG
A C C O M P L I S H M E N T S
A T - A - G L A N C E
Frank & Eileen / 01.18 – 01.19
Chief Creative Officer & Chief E-Commerce Officer
Doubled 2017 DTC Revenue to Hit 8-Digits & Achieved 50% Revenue Contribution
Built First Ever In-House Creative, Marketing & E-Commerce Teams Ground-Up
Redefined & Brought 10YR Brand to Life with UI, Storytelling & New Packaging
Revolutionized Business by Executing Thousands of ROI Positive Creative Assets
Spearheaded the Concept & Successful Pitch of Grayson, a New Sister Company
Carbon38 / 05.14 –12.17
Creative Director
First Executive Hire & Key Player in Building the Business to $25M+ Annually
Established the Brand & Creative Objectives, Designed Desktop+Mobile Experiences
Doubled Revenue & User Acquisition YOY with Powerful Analytics-Driven Creative
Built/Managed a World-Class Creative Team, Photo Studio, & Production Workflow
Helped Position Business for $17M Series-A Strategic Investment from Foot Locker
DanceOn / 11.13 – 05.14
Creative Director
Designed Novel Online Experiences & Strategic White Label Products
Established Distinctive Visual Identities for Original YouTube Programming
shoedazzle / 06.10•11.13
Director Interactive Design & Social Strategy
Pioneered the Subscription Box Industry in UI/UX, Product & Strategy
Personalized User Shopping Experience with AI/Machine Learning in it’s Infancy
Designed Innovative Online Experiences & KPI Positive Interactive Product
Created an Iterative UI/UX Design Process Dedicated to User & Variable Testing
Lifted Conversion by as much as 10% for a 17 Million Member Site
Increased Organic Social Revenue by 5X & Engagement by 6X
…
University of California, Santa Barbara
B.A. Art Studio & Communication
Graduated Cum Laude in 3 Years
Leadership Included: Alpha Kappa Psi, A.S. Program Board, La Cumbre Yearbook, Southwestern Advantage